A new Bachelor's degree programme in International Marketing has been introduced for high school graduates who possess exceptional proficiency in English and aspire to establish their professional careers in international companies and public organizations. The programme is designed to encompass over 1200 hours of instruction on international and business subjects integrated within social studies. The programme is tailored to provide practical knowledge, and the courses will be delivered by academic instructors who have experience working in companies and public organizations, as well as external practitioners employed in international companies, consulting agencies, non-profit organizations, and public institutions at the local and central levels. The curriculum of the programme includes fundamental courses in communication and marketing, along with specialized practical courses that will help participants gain insights into the various facets of organizational functioning on the international market. These courses include brand management and marketing communication, human resources management, and management in a multicultural environment. In addition to marketing and management knowledge and skills, the programme will equip students with various essential competencies such as social communication and presentation skills, international negotiations, creative problem-solving abilities, and the application of data analysis and information technologies in marketing decision-making. Furthermore, students will have ample opportunities for extensive training in selected companies and institutions. Graduates of the International Marketing programme will have the ability to find employment in various types of organizations that operate on both local and international markets. These organizations include enterprises, governmental and non-governmental institutions, public administration, and media. Their language competency and business knowledge will enable them to secure specialist positions such as marketing specialist, account manager, trade, sales, promotion, and data analysis. Graduates will possess the necessary qualifications to apply for jobs in media houses, interactive, advertising and PR agencies, and research companies. The programme will help them to seek employment both in Poland and abroad, opening up new and exciting opportunities for their professional growth.
