According to Professor Małgorzata Baran, Head of the Department of Management at Collegium Civitas, the digital industry is one of the fastest-growing branches of the economy. As such, it is essential to offer studies that are tailored to the needs of the market and developed in cooperation with employers, in order to increase the quality and competence of future specialists in the Internet marketing industry. The Digital Marketing specialization program responds to the specific needs of the industry and is an excellent solution for students who want to pursue a career in this field. With the development of modern technologies and the digitization of resources, many industries are changing, and multi-channel sales are becoming the norm. This trend has increased the demand for e-commerce specialists and managers. The Digital Marketing program prepares students for positions related to Internet marketing, such as e-marketing specialists. During the program, students will learn how to use digital media, including communication channels like social media and the internet, to reach the largest number of potential customers. They will also gain knowledge of the evolution of the internet and how users have changed in Poland and around the world. The program includes specialized courses led by experts and practitioners in the field. Students will learn about topics like the online advertising market and digital marketing terminology, as well as how to build an online communication strategy and prepare an advertising brief. They will also learn about content marketing, mobile marketing, search engine marketing (SEM), programmatic and display advertising, web analytics, and user experience. The program also offers elective courses such as E-sports and Influencers in Marketing, which cover the latest trends in Internet marketing. Completing the Digital Marketing specialization program will enable graduates to pursue careers in enterprises and institutions in positions related to internet marketing.
